

The $5 Friday Effect: Why Small Gifts Add Up to Big Saves
About once a month on a Friday, something incredible happens at Esther Neonatal Kitten Alliance. People give $5.
It doesn’t sound like much, right? Five dollars — less than a fancy coffee or takeout snack.
But when dozens (or hundreds!) of people come together to give that same small amount, something magical happens: tiny, fragile kittens get a real chance to live.
We call it The $5 Friday Effect.
2 min read


How to Thank Donors in Ways That Make Them Want to Give Again
Here’s how to thank donors in heartfelt, authentic ways that leave them feeling valued —and eager to give again.
3 min read


Why Monthly Donors Are the Unsung Heroes of Kitten Rescue
Every spring, the floodgates open: shelters overflow, kittens are found in boxes or backyards, and calls for help come in daily. The only way we can say “yes” to these emergencies is because of the steady, reliable support from our Last Chance Lifeline Coalition — our community of monthly donors.
2 min read


